Pooh: Hey Puff, mom wanted us to show everyone how dad built a custom made "Cat Tree" for us.
Puff: Don't tell anyone, someone might see it and ask dad if they can have it.
Pooh: We can't keep this quiet, heck dad posted the instructions on our website!
Puff: Oh great, now every cat in America will have a scratching tree like ours.
Pooh: That wouldn't be so bad. Just imagine if every cat in the country was as happy and contented as we are?
Puff: Yeah, maybe you're right. Okay, go tell everyone to go see our cat tree here.